It’s all about you!

It is, it really is!  It’s all about YOU.  Isn’t that wonderful news?  Or is it rather scary?  We’ve grown up being told it’s not all about us, that we should focus more on those around us, make our mission in life to put others first.  And these are wise words.  Indeed, I am a great believer that focussing on others builds us as people and gives us huge joy.  So when did the rules change?

They changed the moment you decided to follow that dream – you remember, that crazy moment when you put on that new hat and said “I’m going into business on my own!”  The minute you decided to blaze your trail and join the ranks of the Entrepreneur, you changed the rules.

And if you didn’t you missed something HUGE!

Here are a few reasons why it’s all about YOU:

– YOU are the real USP (unique Selling Point) in your business.  People do buy from people.  When there is a choice about where we spend our money (especially when money is tight) we’d rather spend it with someone we know and trust; someone we’ve connected with or heard great things about.  YOU.

– YOU are the values in your business, the ethics and code of conduct.  YOU are the Customer Service Policy, the Complaints Procedure and the Guarantee.  YOU set the standards that create your credibility. YOU.

– YOU are the face and the voice of your business, the person who engages on social media, who writes the blogs, who shares the pictures of your family and your first time on a stage or meeting new people. YOU.

– YOU are the driving force, the energy that kick-starts the action every Monday morning, the determination to keep going when it feels like it’s hard out there, the reason to get up and do it all again tomorrow. YOU.

Most of all, YOU are the one that will realise that, above all else, when you embrace that it’s all about your contacts, your clients, your friends and your collaborators, when you value them above everything else in your business, YOU will be a success.

It really is all about YOU.

Have a great day

Dinah

 

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